WHAT IS FORM ABANDONMENT ?
FORM ABANDONMENT ADDON: If you are familiar with Cart Abandonment then you can understand Form Abandonment.
There is such a thing as people starting filling up a form and then leaving, and it could be happening more then one could actually think. As a professional website owner or marketer one is looking for any possible way to capture leads and increase conversions.
Here is a way of doing so.
Form abandonment isn’t always easy to define. Most often, it refers to when someone starts to fill in an form, but leaves the page without submitting it. … abandonment occurs when someone enters a form page, but leaves it without submitting the form
Form: a printed document with blank spaces for information to be inserted.
There are reasons for this, if you are interested I collected some informations at the end of this article.
But for now let’s see what tool we can use to NEVER lose a lead from form abandonment.
WPForms – FORMS ABANDONMENT ADDON
The easiest way to combat order form abandonment is to install the WPForms Form Abandonment addon on your site. With our Form Abandonment addon, you can capture partial form entries and follow up with those interested prospects, even if they don’t complete the entire form or hit “submit.”
For example, if your prospects enter their name and email address on your order form, and then leave, you can send a follow up email to them encouraging them to complete the checkout process.
WPForms Form Abandonment Add-on will help you to get more leads without increasing your traffic.
It works amazingly well with any single or multi-page form, including:
- Request a Quote forms
- Order forms
- Support Request forms
- …and more
Now you can get in touch with those prospective customers that have already expressed interest, striking while the iron is hot.
You can even automate the process with an email notification that only gets sent to abandoning users.
HOW TO SET UP WPForms FORM ABANDONMENT ADDON
Once you have gotten WPForms Plugin for WordPress installed, you click on WP forms from the WordPress Dashboard and activate the Add-on.
Once you have Installed the Add-on, you have to crate your form, of if you have already a form, this activation will allow you to captures all the leads and rescue abandoned forms.
You will see the following in the WPForms Entries Menu:
Now that you have the entries, you can send e-mails to get the visitor back. you can also set up automatic messages to be sent when the visitors leave the form, so if you are not there, this can be done automatically, increasing the chances that the form will be completed.
This Add-on is an advance options for people who are really serious about their business and do not want to loose any Lead:
In fact the Form Abandonment Add-on comes with the Professional plan from WPForms
WHAT IS WPForms ?
WPForms is the most beginner friendly WordPress contact form plugin. The drag & drop online form builder makes it easy for you to create a beautiful contact form, email subscription form, payment form, and other type of online forms with just a few clicks.
- 100% Responsive – Mobile Friendly
- Online Form Builder – Our powerful drag & drop online form builder allows you to easily create WordPress contact forms and other online forms in just a few minutes without writing any code.
- Form Templates – Use our pre-built form templates to save time. Never start from scratch again.
- Spam Protection – WPForms utilizes smart CAPTCHA and Honeypot method to stop spam form submissions.
- Instant Form Notification – Quickly respond to incoming inquiries with our instant form notification system.
- Smart Form Confirmation – Show a custom success message, or redirect users to a custom thank you page.
- File Uploads – Collect files and media through your online forms with File Uploads.
- Multi-Page Forms – Split long forms into multiple pages to improve user experience.
- MailChimp Forms – Create MailChimp newsletter signup forms in WordPress to grow your email list.
- AWeber Forms – Create AWeber newsletter signup forms in WordPress to grow your email list.
- PayPal Payment Forms – Create PayPal forms to easily collect payments, donations, and online orders.
- Smart Conditional Logic – Show or hide fields and form sections based on user behavior.
- More features coming soon!
WPForms takes only a few minutes to setup, and there is a risk-free 14 day money-back guarantee.
Forms Abandonment Rate Statistics
Those stats are coming from a website called: Capsumo.
Find the full article here with all different reason for form abandonment
I’ll list the statistics here for reference but please visit their site, they took sometime to collect those data.
- 75.60% according to SaleCycle in 2018 (retrieved Jun 20, 2018)
- 81.40% according to AbandonAid in 2017 (retrieved Jun 20, 2018)
- 76.90% according to SaleCycle in 2017 (retrieved Jun 20, 2018)
- 78.00% according to Listrak in 2016 (retrieved Jan 9, 2017)
- 75.50% according to Adobe in 2016 (retrieved Jan 9, 2017)
- 68.80% according to Barilliance in 2016 (retrieved Jan 9, 2017)
- 74.52% according to SaleCycle in 2016 (retrieved Sep 21, 2016)
- 71.39% according to Barilliance in 2015 (retrieved Jan 14, 2016)
- 68.95% according to IBM in 2015 (retrieved Dec 7, 2015)
- 75.00% according to Listrak in 2015 (retrieved May 8, 2015)
- 75.60% according to SaleCycle in 2015 (retrieved May 8, 2015)
- 68.38% according to IBM in 2014 (retrieved Dec 2, 2014)
- 72.00% according to Listrak in 2014 (retrieved Sep 26, 2014)
- 69.20% according to Vibetrace in 2013 (retrieved Mar 25, 2014)
- 62.30% according to Fireclick in 2014 (retrieved Mar 12, 2014)
- 74.00% according to Barilliance in 2013 (retrieved Mar 12, 2014)
- 67.41% according to IBM / Coremetrics in 2013 (retrieved Dec 6, 2013)
- 78.00% according to AbandonAid in 2013 (retrieved Dec 6, 2013)
- 60.32% according to Triggered Messaging in 2013 (retrieved Jul 28, 2013)
- 75.00% according to Listrak in 2013 (retrieved Jul 3, 2013)
- 67.00% according to Comscore in 2012 (retrieved Jul 3, 2013)
- 74.23% according to SaleCycle in 2013 (retrieved Apr 26, 2013)
- 80.30% according to Rejoiner in 2012 (retrieved Feb 14, 2013)
- 61.85% according to IBM / Coremetrics in 2012 (retrieved Dec 20, 2012)
- 74.76% according to Fireclick / DigitalRiver in 2012 (retrieved Nov 2, 2012)
- 76.00% according to Listrak in 2012 (retrieved Jul 17, 2012)
- 72.31% according to Fireclick / DigitalRiver in 2011 (retrieved Feb 25, 2012)
- 62.31% according to IBM / Coremetrics in 2011 (retrieved Feb 25, 2012)
- 72.00% according to SeeWhy in 2011 (retrieved Feb 25, 2012)
- 71.00% according to SeeWhy in 2010 (retrieved Feb 25, 2012)
- 55.00% according to Forrester Research in 2010 (retrieved Feb 25, 2012)
- 63.68% according to IBM / Coremetrics in 2010 (retrieved Feb 25, 2012)
- 69.38% according to Fireclick / DigitalRiver in 2010 (retrieved Feb 25, 2012)
- 62.14% according to MarketLive in 2009 (retrieved Feb 25, 2012)
- 71.00% according to Forrester Research in 2009 (retrieved Feb 25, 2012)
- 63.19% according to IBM / Coremetrics in 2009 (retrieved Feb 25, 2012)
- 68.00% according to SeeWhy in 2009 (retrieved Feb 25, 2012)
- 62.01% according to IBM / Coremetrics in 2008 (retrieved Feb 25, 2012)
- 61.36% according to IBM / Coremetrics in 2007 (retrieved Feb 25, 2012)
- 59.80% according to MarketingSherpa in 2006 (retrieved Feb 25, 2012)
Average: 69.89% abandonment rate
Last updated: January 2, 2019
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