In my previous post, we discussed the basics of listing building.
Thanks for joining me today.
Just to refresh your mind a little, list building is the art of enticing people with bait [free product] to sign up for your email list.
But the simple truth is…
The more compelling and engaging your freebie is, the higher your opt-in conversion will be.
But then, don’t get me wrong.
Unfortunately, a lot of people do.
Most of them erroneously believe that all they need is for the freebie to be related to their niche.
But that’s a lie.
You need to put in a lot of work into ensuring that what you’re offering is in fact what your audience wants.
Freebie selection is not something that has to be done carelessly.
It has to be carefully done lest it becomes counter-productive.
So what’s the best way to offer the most enticing freebie?
Well, for newbies, I would strongly advise against acquiring PLR or MRR product…….simply because these are usually out-dated, non-compelling or overused.
You can do better than that.
The only thing you need do is to operate within a niche you are knowledgeable and passionate about.
This way you can create your freebie from a position of authority and enthusiasm.
There’s no doubt that you understand your marketplace better when you are knowledgeable and passionate about a niche.
And with this, you understand better what your prospects want. And you deliver it to them in such a way that a PLR most likely can’t.
Does that make some meaning to you?
However, if you are eager to enter a niche because of its lucrative nature but lack the knowledge, you don’t have to worry much.
What you need do is hire a top-notch and seasoned ghostwriter to handle that for you and it won’t cost you much.
Videos are generally perceived to have higher value, which could work in your favor when optimizing your email opt-in rates.
The bottom line is…
It is essential that you strive hard to give people an astounding freebie.
The more your freebie can educate, enlighten, engage and appeal to your audience, the more they are eager to buy.
So I’ll pause here for today.
By tomorrow we’ll talk about branding and the art of earning instant money.
Don’t tell me you’re not interested in earning some rewards [money] from all your effort put into list building.
So just stick around for tomorrow’s email and try as much as you can not to miss out.
Best of luck!
To your success,
Your New Friend Mark Dwayne
