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The Basics of Email Affiliate Marketing: A Step-by-Step Guide
Learn how to effectively leverage email marketing to promote digital products and boost your affiliate marketing efforts.
Welcome In this blog post and video, we will delve into the world of email affiliate marketing and explore the basic principles behind this powerful strategy. While more advanced methods exist, we will focus on the fundamental concept of email marketing for digital products. Please note that while this strategy can be applied to physical products, certain platforms like Amazon have specific restrictions on using newsletters and email promotions. However, platforms like ShareSale may allow it, subject to their terms and conditions.
Opt-in Page and Lead Magnet:
In email affiliate marketing, the process begins with an opt-in page, also known as a squeeze page or lead magnet page. This page aims to entice visitors to provide their email addresses in exchange for a valuable resource called a lead magnet. The lead magnet can take various forms such as an ebook, a free training course, a video, a registration form, or even a chance to win a prize. The key is to offer something of value that motivates visitors to share their email information.
Thank You Page and Affiliate Offer:
Once visitors sign up, they are redirected to a thank you page. This page may include a timer, known as a meta refresh, before automatically redirecting them to an affiliate offer. Sometimes, the lead magnet is made available directly on the thank you page, allowing visitors to download it before proceeding to the affiliate offer. Alternatively, a video message can be included on the thank you page, expressing gratitude and encouraging further engagement before redirecting visitors to the affiliate offer.
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Autoresponder and Email Newsletters:
After signing up and accessing the lead magnet, visitors enter a sequence of email newsletters. These newsletters are sent using an autoresponder service such as Aweber, GetResponse, or Sendlane. In this example, we will focus on Aweber. The first email usually serves as a welcome message, where visitors may have a second opportunity to visit the affiliate offer. Within 15 minutes of signing up, visitors receive the next email containing the download link for the lead magnet.
Promotional Offers and Follow-up Emails:
Promotional Offers and Follow-up Emails: Following the initial welcome message and lead magnet delivery, a series of promotional messages are sent to introduce visitors to the affiliate offer. These promotional emails can be spaced out over several days, ensuring a consistent and strategic approach to engage potential customers. After a brief pause, another series of emails can be sent to promote related products, allowing for continued engagement and potential sales.
Conclusion:
Email affiliate marketing is a powerful strategy that can help you effectively promote digital products and boost your affiliate marketing efforts. By leveraging opt-in pages, lead magnets, thank you pages, and autoresponders, you can engage with potential customers and nurture them throughout their buyer journey. In our upcoming videos, we will explore how to create opt-in pages from scratch using HTML and through WordPress, a popular blogging platform. Stay tuned for more training videos on email marketing and other exciting topics in affiliate marketing. I hope you found this guide helpful.
Remember, this blog post is a summary of Mark Dwaynes video, and for more detailed information, it is recommended to watch the complete training series on affiliate marketing provided by MarkDwayne.com.
Thank you for reading, and I look forward to sharing more with you soon.
Disclaimer: The views and opinions expressed in this article are solely those of Mark Dwayne and do not necessarily reflect the official policies or positions of Mark Dwayne or MarkDwayne.com.
If You Liked This Article and Was Helpful You May Want To Check Out My Other Article On How To Start Affiliate Marketing - Affiliate Marketing With Physical Products!
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