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Building a Targeted Email List for Your Niche

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Unlocking the Secrets to Building a Profitable and Engaged Niche Email List

Hey there, how's it going today? Mark Dwyane here from MarkDwayne.com.. I hope you're all staying safe. I haven't done one of these types of blog post in a while, so I thought I would share some valuable insights with you. Today, we're going to talk about creating a targeted list towards your niche. It's essential not just to grow your subscriber base but to ensure that your subscribers are genuinely interested in your niche. Here are four actionable steps you can take to build a targeted email list for your niche.

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#1. Identify and Segment Your Niche

The first step in building a targeted email list is to identify and segment your niche. When I talk about a list, it doesn't necessarily mean just an email list. A list can be anywhere where you gather an audience, like your YouTube channel, Facebook page, Twitter followers, or TikTok. However, the primary goal of these platforms is usually to get people on your email list, which should be highly targeted towards your niche.

For example, if you have a Facebook page about fishing, the idea is to attract people who are interested in fishing and get them on your fishing email list. You don't want to send content about dog training to your fishing audience. Similarly, if you're in the "make money online" niche, you can also send content related to affiliate marketing, email marketing, and social media marketing because these topics are interconnected.

# Action Steps:

Create separate email lists or segments for each of your niches. Use tags and categories to organize your subscribers based on their interests.

#2. Create an Indoctrination Sequence

Once you have your targeted email list, the next step is to create an indoctrination sequence. This is a series of emails sent to new subscribers to help them get to know you, like you, and trust you. The idea is not to bombard them with promotional content right away. Instead, provide valuable content that resonates with their interests.

For instance, in the fishing niche, your first few emails could include fishing tips, how-to guides, and personal stories about your fishing experiences. This approach helps build a relationship with your subscribers and sets the stage for future promotional emails.

# Action Steps:

Develop a 14-day indoctrination email sequence that provides valuable content to your new subscribers. Avoid heavy promotions during this period.

#3. Use Tags and Automation

Automation and tagging are essential for managing your email campaigns effectively. After your subscribers go through the indoctrination sequence, you can use tags to segment them further. For example, in my Aweber account, I tag subscribers with "ended" after they complete the indoctrination period. This way, when I send out broadcast emails, I can ensure they only go to those who have completed the initial sequence.

Tags help you send more relevant content to your subscribers, increasing the likelihood of engagement and conversions. For example, if you have a tag for subscribers interested in email marketing, you can send them specific content and promotions related to that topic.

# Action Steps:

Implement tags and automation in your email marketing platform to segment subscribers and send targeted content. Tools like Aweber, ConvertKit, and Mailchimp offer robust tagging and automation features.

#4. Consistently Deliver Targeted Content

The final step is to consistently deliver targeted content to your subscribers. The key to a successful email marketing strategy is to provide value consistently. If you send irrelevant content, your subscribers will lose interest and may even unsubscribe.

For instance, if you have a list of subscribers interested in "make money online," ensure your emails include valuable tips, strategies, and resources related to making money online. Occasionally, you can send promotional emails, but the primary focus should be on delivering value.

# Action Steps:

Create a content calendar to plan and schedule your email campaigns. Ensure each email provides value and is relevant to your subscribers' interests.

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Conclusion

Building a targeted email list for your niche is crucial for the success of your email marketing efforts. By identifying and segmenting your niche, creating an indoctrination sequence, using tags and automation, and consistently delivering targeted content, you can build a loyal and engaged subscriber base. Remember, the money is in the list, but more importantly, the money is in a targeted list. Thank you for watching, stay safe, and I'll see you next time!

Next Steps!

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Remember, this blog post is a summary of Mark Dwaynes video, and for more detailed information, it is recommended to watch the complete training series on affiliate marketing provided by MarkDwayne.com.

Thank you for reading, and I look forward to sharing more with you soon.

Disclaimer: The views and opinions expressed in this article are solely those of Mark Dwayne and do not necessarily reflect the official policies or positions of Mark Dwayne or MarkDwayne.com.